I was stumbling around on Facebook today, and found this great example of how to leverage Facebook Profile Pictures for Business Pages. Rather than using a static logo, the people at Knorr made it a big advertisement for growing their page ‘Likes’, while helping Canadian Food Banks at the same time.
Knorr has tied in a marketing objective (growing their Facebook Page to 7,000 Likes), with social good (food for those in need), to give Facebookers a compelling reason to ‘like’ the page.
On top of this, the Profile Picture itself is also being used to track their success, by way of a progress bar disguised as a thermometer. As more people ‘like’ the page, the thremometor rises (by way of simply uploading a new profile picture, for each milestone). Very clever!
A little while ago, I was looking around to see what others are doing as a Facebook Welcome Page — the first page a visitor sees before anything else. Typically, it has a call to action for the visitor to “Like” the page along with the company’s branding and positioning statements.
Red Bull caught my eye, as their message is crystal clear: “Like” us. It’s clean, clever and effective, and hard not to like them with this compelling of a welcome page.
I was looking online for shoes the other day, when I came across Shoe Metro — they had a Facebook link on their homepage, so I clicked through out of curiosity, and discovered a really cool Facebook feature they’re taking advantage of: Depending if the visitor ‘Likes’ the page, they’ll see different content shown in an FBML Box.
In particular, Shoe Metro is giving users a reason to ‘Like’ their Facebook page, by offering a 10% discount — the brilliance is, you won’t see the promo code until you “Like” the page. This provides a powerful incentive to consumers, and in turn, helps Shoe Metro grow their Facebook user reach.
Digging around, I also found 1-800-Flowers is using the same trick, giving users 20% off when they “Like” their page. Instead of showing a completely different image, they make a promo code appear in a pre-existing white box.
It took me a little googling to figure out how its done, and it turns out its fairly simple — its combining the <fb:visible-to-connection> and an else statements in an FBML box — the code below does the trick:
<fb:visible-to-connection>
People who Liked it, see this
eg: Enter promo code SAVE10
<fb:else>
People who haven't, see this
eg: Like us for 10% off
</fb:else>
</fb:visible-to-connection>
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Hi, I'm Dave. I'm an online marketer in Vancouver.