Facebook Profile Picture for Business

I was stumbling around on Facebook today, and found this great example of how to leverage Facebook Profile Pictures for Business Pages. Rather than using a static logo, the people at Knorr made it a big advertisement for growing their page ‘Likes’, while helping Canadian Food Banks at the same time.

Knorr has tied in a marketing objective (growing their Facebook Page to 7,000 Likes), with social good (food for those in need), to give Facebookers a compelling reason to ‘like’ the page.

On top of this, the Profile Picture itself is also being used to track their success, by way of a progress bar disguised as a thermometer. As more people ‘like’ the page, the thremometor rises (by way of simply uploading a new profile picture, for each milestone). Very clever!

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